How AI credits work.
Your plan includes a monthly pool of AI credits. Credits are spent only when the AI does work for you. Messages your customers send, and replies your team writes by hand, never cost credits.
The base rule
1 credit per AI reply. Every message the AI sends to a customer costs one credit, whatever it took to write it. Reading your knowledge base, browsing your catalog, or opening a document to answer a question is all included in that one credit.
When the AI does more than answer
Some replies involve the AI doing something on the customer’s behalf. Those add credits on top of the reply, depending on what was done.
| What the AI does | Extra credits | Examples |
|---|---|---|
| Looks something up in your knowledge base or catalog | 0 | Answers a question, lists products, explains a policy, reads a spec sheet |
| Checks something live for this customer | +1 | Available time slots, stock for an item, the customer’s existing bookings, an order’s status |
| Records or hands off | +2 | Cancels or confirms a booking, passes the chat to your team, saves a lead to your CRM |
| Changes an existing booking or order | +3 | Reschedules an appointment, edits an order |
| Completes a transaction | +5 | Books a new appointment, closes an order and sends the payment link |
When a customer sends media
Reading a voice note, a photo, or a document takes real work before the AI can reply, so each one adds credits to the reply that handles it. Text messages from customers cost nothing, however many they send.
| Customer sends | Extra credits |
|---|---|
| Voice note | +3 |
| Image — a photo, screenshot, or receipt | +4 |
| Document — a PDF or file | +5 |
What this looks like in a conversation
| The AI does | Credits |
|---|---|
| Answers “do you have this in stock?” from the catalog | 1 |
| Checks live stock for that item and answers | 2 |
| Checks Thursday’s free slots and offers three times | 2 |
| Books the slot the customer picked and confirms | 6 |
| Answers a question, then hands the chat to your team | 3 |
| Replies to a voice note asking about opening hours | 4 |
| Reads a photo of an insurance card and confirms coverage | 5 |
A typical five-message conversation that ends in a new booking uses about 11 credits: four plain replies, one availability check, and one booking. If the customer sent one of those messages as a voice note, add 3.
Things that never cost credits
- Text messages from your customers.
- Replies your team writes themselves in the inbox.
- Reading and searching: your knowledge base, catalog, documents, and FAQs.
- The AI noting that it could not find an answer, so you can fix the gap.
Credits included per plan
| Plan | Credits per month |
|---|---|
| National Day | 1,000 |
| Starter | 5,000 |
| Growth | 20,000 |
| Business | 60,000 |
| Custom | Custom |
Unused credits reset each month. Extra credits are $12 per 1,000 on every plan.
When you run low
You get a notice at 80% and 100% of your monthly pool. After that you can let extra credits bill automatically, add a credit pack, upgrade your plan, or set a hard stop so the AI pauses until next month. Your choice, set once in the dashboard.